About us

We’re independent, and that matters to us.

There’s an old idea behind the word “brand”. It was originally a mark,  a way of showing which ranch an animal belonged to. To ride for the brand meant something. You stood by it. You represented it, looked after its interests and stayed loyal to the people you rode with.

We like that idea. To us, riding for the brand is about having a point of view and standing behind it. It’s about choosing the people and products you believe in, and being prepared to put your name alongside them.

Being independent means we can follow our own judgement. We can spend time with people we like, work with brands we believe in and talk about things because we genuinely think they’re worth knowing about,  not because we have to.

We’re interested in good products, good ideas and the people behind them. We like finding things before they become obvious, understanding what makes them good and sharing them with people who might appreciate them too.

We don’t need to like everything. We’d rather be selective. And when we do put our name behind something, we ride for it. Our loyalty is to the people we work with, and to the people who trust our judgement. That loyalty is earned, and then consciously maintained. That’s what riding for the brand means to us.